Publication Design
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Publication Design

The pain passes, but the beauty remains.

~Pierre Auguste Renoir

There is one thing everyone can agree on. That is – beauty can bring joy. And joy is the best makeup. In the heart of technological advancement and modernity of 21st Century, very few conventional items have been able to retain its golden face. Magazine is one of them. This is because Magazines render joy and array of information amid its exclusive pictorial and graphical presentation. And this credit goes largely on the works of Magazine Design or Makeover. Money sounds a bit commercial in the world of beauty but it is a surviving factor for a beautiful yield – no one can argue today!

Magazines are an excellent storehouse for ideas. They have a lot to give. People tend to pick a magazine whenever they have time, or just stop for a moment to eye the eye-catchy Magazine covers hanging over Magazine stands because they get all they want in a compact size. My focus is not to the history and evolution, neither the significance to the greater society. I'm going to impart some insights on Magazine design (layout/page makeup) and its importance to hoist up the magazine publishing industry.

In the present day world, the popularity of Magazine is unlocked by overall exposure i.e. the design, graphics and pictorial representation, the texture and typography. Magazines have always been aware of putting the optimal and mind-blowing graphics design. Think of seminal Magazines like The Face, Rolling Stone, Playboy, Nova and Cosmopolitan. They are at their heydays because on the pages of these publications, design was at least as important as the words.

Today in the advent of internet and World Wide Web (www) magazine design is the real craftsman to pull off a magazine business. Newspapers are morphing into more magazine-like with high-quality graphics design and desktop publishing. There is no reason to think of Magazines are heading towards a dead media. Despite the huge growth in web-based publishing, not to mention blogging, the independent magazine sector is stronger than ever. Popular printed magazines are making money along with online magazines often called as Ezine, cyberzine and hyperzine.

Thus Magazines (web/print) are smashing in the Publishing industry. People in the mad rush of corporate culture and hectic lives, find little time to read large ordinary styled books. Publishers, thereby have to hire pro designers to turn their magazines a chic and tempting piece. Magazine layout design, cover design, page makeup and advertisement (ad) design become the driving force for accentuating greater audience. This ultimately enhances the conversion rate in the niche. A recent study has shown that Magazines generate 63 percent of their revenue from advertising. So ad design must have become the essence of magazine design.

Money is a headache, and money is the cure.

~Everett Mámor

It is the nature of human being to respond against any beautiful piece. I'm recalling the popular saying that a picture is worth a thousand words. Cool and mesmerizing magazine design has the capacity to make a market more vibrant and profitable. So chill your marrow by optimally published magazine design. Here beauty meets the money – make a sense.

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About the Author

Mr. Shuvo is the Chief Operating Officer (COO) of Tradexcel Graphics Limited (TGL). His industrial expertise and interests are Business Development, Customer Relation, Production and HRD Coordination, Graphics & Printing Technology, E-commerce & Web solutions. In his professional career, he was contributed significantly in many top leading outsourcing and image editing companies. He was Chief Operating Officer in Color Experts International (CEI) and Business Development Manager in PNS Media & Communications Limited. His working experience is more than 10 years.


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